photo credit: adria.richards
If you’re not using Twitter, you might be missing out on a great opportunity to expand and develop your business connections; promote your online promotions and blog posts, communicate in person events or sales; and speak with key players in your field without having to cold call or schedule a meeting.
Some strategies:
Development:
Follow influencers of your business community and learn from them; join conversations with the media, bloggers, potential customers; keep up to date with bloggers who you currently read.
Promote:
Start up a blog and promote your stories on Twitter; tweet about upcoming events and gain online exposure for them; develop contests and prizes and give them away online; broadcast your sales, daily specials or anything else you’d tell customers in person.
Communicate:
Even though you might want to just shout out what you’re selling, remember that conversations and trust will lead to sales. Talk to people you follow. Answer their questions, give free advice. Create a good mix of promotional dialogue and helpful information and you’ll cultivate more followers.
Remember, Twitter is only a part of your marketing strategy. It is your space to remind your audience about you in a non-intrusive way. Paired with other online marketing efforts like Google Ad Words, Blogging and Facebook, in person and in print marketing, you’ll have a well rounded marketing campaign with further reach and broader depth.
Feel free to follow me, I’ll likely follow back 
www.twitter.com/marketing_girl
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