Photo credit: Isaac Bowen
I’ll be honest, I lacked in printer knowledge. With a communication background, I didn’t spend time learning about printing – and when I first started Polished Promotions, I wanted to believe that people would reduce the amount of printing they did all together.
**sigh** printing continues. At least what we choose to print on can be consciously and thoughtfully chosen.
Here is a fragment of what I have learned – stay tuned for more
· Not all printers are created alike. Some have very genuine information and are shaping the world one small business at a time. En Masse Media, located here in Vancouver, is one such company. Richard Cooper, owner and printer extraordinaire, not only knows printing inside and out (he comes from a family of printers) but he knows GREEN printing! But his Green Print thumb isn’t why you’d choose to print with En Masse Media
…Here are 5 reasons why you WOULD choose En Masse (FYI – Richard has no idea I’m blogging about him! But I’ll tell him once I’m done!)
1. He knows how to use the most of the sheet of paper being printed and cut. Case in point –last week I had to figure out a way to fit a spa menu inside an envelope that would hold a gift card, business card and look like gift wrapping all at the same time so that my client, an environmentally friendly hair salon, (shameless plug) Salon Montage, wouldn’t have to add unnecessary packaging to their presentation. En Masse Media invited me over, sat down with me and together we crafted a great looking, cost effective* design. It’s with the designer right now getting gussied up!
2. The quality is superb – they use 13.5 pt stock for business card printing (which is thicker than most of the printers I have worked with). I am impressed with the types of output from their work. They just changed their website – you can request a sample kit here
3. It’s cost effective. We saved paper by creating a long slender envelope, making it possible to fit more on one sheet of printing paper (thus saving trees)
4. En Masse uses 100% Post Consumer Recycled (PCR) Content – a lot of printers say they have recycled fibre in their paper – but that doesn’t make it 100% recycled.
5. They’re reliable and fast. If you’ve ever been frustrated with printing schedules – you’ll understand the great feeling of getting printing on time! Because the printing is local, I can even pick it up and hand deliver it to my clients (saving them a few dollars and the courier an extra trip out to their businesses)
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