Posts tagged as:

blogging

Found a new way to spread the word!

by chenrickson on March 1, 2009

in fresh marketing

Wow, where have I been this last week? I have definitely been writing, just not blog writing and Yelp is why:

 

I recently discovered the “funness” of Yelp! and I’ve been having a great time writing reviews for local restaurants, shops and services, that I haven’t been blog writing. However, all of this review writing is definitely considered some random acts of kindness.

 

You can check out all of the businesses I’ve been Yelping about by clicking on my profile over on the sidebar. You can set up a business page with them if you’re a business or just write up reviews on places you like to shop, eat and play.

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Economic crunch got you down? Explore cost effective online marketing strategies now

by chenrickson on January 16, 2009

in online marketing

online-marketing-saves-you-moneyThere is a lot of stuff you can buy or download for free online. I know, I spent a lot of my time investigating new ideas for clients and for myself. But I have found that focusing on these areas (because you can’t do it all at once) has proven successful.

(caution – this is for online newbies – if you’re already well on your way to being online – check out the online marketing blog for lots more in-depth information)

  • Work your Facebook page. Lets face it, it’s not going away. Use your group page to engage your fans. Build your fan base through your Facebok advertising. 
  • Get tweeting with Twitter. Follow people online, start discussions, promote products and services and link back to your blog and website.
  • Write a blog and fill it with useful information. Start building your links. Write comments on other relevant blogs – give your company a voice and give yourself an opportunity to discuss more than what you can on your website.
  • Write articles. Submitting articles and press releases will increase links back to you – which search engines l-o-v-e.  We have been having success using Article PR’s directory for submission sites.
  • Go Google. Google Ad Words will help you target in on your ideal clients-those who are in a buying frame of mind right online!  (Make sure you’ve done your SEO homework so you’re targeting the right words– or contracted out this service)
  • Build your links on search engines like ZipLocal and submit your business details there. If you advertise on ZipLocal, you’ll also be able to take advantage of their features – links to Facebook, user written reviews, voting and much more.
  • Install landing pages. You’ll likely receive more lead conversions– not just page clicks.  Make sure your landing page gets people signed up for your newsletter.  Copyblogger has a great post explaining landing pages and giving some examples.

Choose to invest ¼ of the dollars you spent on traditional advertising last year on online techniques and focus time (or hire someone) on nurturing your online efforts. You’ll see changes because you’ll be able to track them using programs like Google Analytics. 

 

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Relationship Building Begins with a Blog Comment

by chenrickson on December 9, 2008

in fresh marketing, relationship marketing

I am often asked to clarify what “exactly” it is that I do for a living. Unfortunately, it would take a long sit down to explain (as my current clients would attest). However, I can share one of the many things that I did today. Today I taught a blogging client the importance of commenting and developing relationships with other complimentary interest bloggers.

When it comes to commenting - its important to have something to say - and be sincere in your comment. Avoid negative “ranting.” And by all means, link back to things you’ve written about -but only if they’re appropriate. The more you comment on other blogs - the more likely you will be remembered and the more readers will follow your links to your blog. Extra bonus - you may get asked to guest write. (You never know!)

So, if you are reading my blog entitled “If You Build It He/She Will Come” you will notice 2 comments that have no relevance to the post – but I like to show people how to do something by actually doing it.

(Don’t think that this is all I do in an hour session. We worked on some sales tips to warm up a “gatekeeper,” analyzed website traffic and decided on what to focus on in the New Year. All in a day’s work for the marketing girl…)

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