If you’re starting to feel overwhelmed with how many handles you follow on Twitter, ask yourself, are you following with purpose? Sure, it’s nice to follow everyone who follows you, it’s the courteous thing to do, and is certainly one strategy. But if you feel like you can’t keep up on your feed or your lists, perhaps it’s not worth following at all. There are real 140 character gems to be absorbed, however if they’re constantly being drowned out and pushed down by un-useful messages, maybe it’s time to purge.
So what is purposeful?
- Wanted/necessary news: current events, industry specific info
- Info that you genuinely find interesting/entertaining
- Thought provoking insights
- Info that your own followers might want to know
So what are you waiting for… re-assess, purge, re-organize and then let the learning, the connecting and the enlightenment begin.

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