If there’s one thing online marketers have been doing right for some time – its building their email database.
But how do you do it like a pro when you’re a small business? Good question!
Here’s some steps to get your walking in the right direction:
1. Find your reason for database building: email newsletter campaign, free promotion coupon, ebook, online article. Whatever your reason (or multiple reasons) make sure you’ve mapped out a plan.
2. Subscribe to, or create a customized, automatic response system that will allow you to easily collect email addresses from your blog and website. The headache of manually entering emails may end up driving you nuts and take you away from other aspects of your business.
3. Your landing pages and every page on your blog/website should have an opt in option. (note to self, must set mine up)
4. Integrate your in person networking and marketing by adding business card information into your subscription pool. Keep in touch often (with ease!).
5. Stay consistent with your offerings. For example, if you send out a promotion with your monthly newsletter – ensure you consistently offer something of value which will keep your database subscribed and happy.
*Your web programmer should be able to do all of these steps for you – if not, connect with the marketing girl and we’ll sort you out.
{ 0 comments… add one now }