There is a lot of stuff you can buy or download for free online. I know, I spent a lot of my time investigating new ideas for clients and for myself. But I have found that focusing on these areas (because you can’t do it all at once) has proven successful.
(caution – this is for online newbies – if you’re already well on your way to being online – check out the online marketing blog for lots more in-depth information)
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Work your Facebook page. Lets face it, it’s not going away. Use your group page to engage your fans. Build your fan base through your Facebok advertising.
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Get tweeting with Twitter. Follow people online, start discussions, promote products and services and link back to your blog and website.
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Write a blog and fill it with useful information. Start building your links. Write comments on other relevant blogs – give your company a voice and give yourself an opportunity to discuss more than what you can on your website.
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Promote your blog and everything else with direct relationship email newsletter campaigns. Go beyond text. Think magazine spread!
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Write articles. Submitting articles and press releases will increase links back to you – which search engines l-o-v-e. We have been having success using Article PR’s directory for submission sites.
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Go Google. Google Ad Words will help you target in on your ideal clients-those who are in a buying frame of mind right online! (Make sure you’ve done your SEO homework so you’re targeting the right words– or contracted out this service)
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Build your links on search engines like ZipLocal and submit your business details there. If you advertise on ZipLocal, you’ll also be able to take advantage of their features – links to Facebook, user written reviews, voting and much more.
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Install landing pages. You’ll likely receive more lead conversions– not just page clicks. Make sure your landing page gets people signed up for your newsletter. Copyblogger has a great post explaining landing pages and giving some examples.
Choose to invest ¼ of the dollars you spent on traditional advertising last year on online techniques and focus time (or hire someone) on nurturing your online efforts. You’ll see changes because you’ll be able to track them using programs like Google Analytics.
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Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..
Matt Hanson
Your post is very interesting.It will definitely help internet marketers. I would like to thank you for sharing this information.
Internet in today’s world is changing the world of marketing, before marketing was newspapers, magazines, billboards now majority of companies are advertising on the internet with more potentials. Just Curious your blog is very wide on my screen you might want to adjust it as many people might find the same problem as I am. Cheers!
@ Arfan. Thanks for your comment. You’re right about how internet marketing opens up more potential customers. I find a lot of people find it overwhelming (sometimes I fall into this category). The bigger it gets, the more important I think it is to really value the relationships we make with our customers/readers/whoever, because it can feel vast and annonomous otherwise. Thanks for mentioning the screen issue - I’ve been trying to fix it - haven’t found the answer yet - but hopefully will soon!
@Matt Hanson and Danyjan - thanks for compliments! Hope to keep giving relevant and useful information that can help everyone!
Did you alter the code in any way install and widgets that had to alter the template, the best thing to do is reinstall the template again =) and install all the plugins etc.
thanks arfan. I seem to hesitate easily in reinstalling. things seem to go missing when I do it
I’ll be brave tomorrow and reinstall.
haha okay =) but if you do need help its fairly easy I could help you out with it =)
Great post - you covered a lot of good topics. You make a valuable point about investing 1/4 of last years budget towards online areas. My next focus is exploring Ziplocal- thanks for the tip!
Appreciate all your ideas!